Not everything that works for someone is going to work for someone else. There are always a good deal of variables to consider, so before you dive into the deep end of your budget, try this approach
There is no need to be active on every single social media platform out there. Rather than straining resources, pick one or two great apps & use them well
At the end of the day, you need to be practicing both awareness marketing and lead generation..Awareness marketing gets you noticed, lead generation converts. (You have to swing the bat, before you can hit the ball).