Like most data sets, social media platforms offer some analytic information that is based more on vanity than value, knowing what to measure makes for a better strategy and improved value.
NEVER EVER let anyone tell you that there is no value in a Facebook ‘like’ - there is, and those who say otherwise are likely confused and trying to sell you something.
Not everything that works for someone is going to work for someone else. There are always a good deal of variables to consider, so before you dive into the deep end of your budget, try this approach
There is no need to be active on every single social media platform out there. Rather than straining resources, pick one or two great apps & use them well
Who are Generation X? Known as the ‘forgotten generation’, Generation X has more spending power than any other generation.
Not sure how to decipher all the terms surrounding digital marketing and social media? Our social media glossary breaks it down for you.