A
AMA
Acronym: Ask Me Anything
A term used to prompt other users to ask questions and generate dialogue.
ALGORITHM
A set of formulas developed for a computer to execute assigned functions.
API
Acronym: Application Programming Interface
A documented interface that allows one software application to interact with another software application.
ATTRIBUTION
The concept of assigning a per-determined value on each action someone takes on your content.
AVATAR
A username or image that is used to represent a person online.
B
BITLY
A free URL shortening service that provides statistics for shared links.
BLOG
A term that comes from the two words: web & log. Blogs are key elements of content marketing, and present as thought articles on a certain topic.
BLOGGER
A free Google platform that allows users to host & publish a blog.
BOOKMARKING
Follows the same concept of placing a bookmark in a physical publication, only you are marking pages to your browser.
BUSINESS PAGE
A free feature for companies to be recognized as a business. Business pages typically offer analytic information and allow users to use paid ads to promote their business, services, products, website, etc.
C
CANVA
An easy to use design tool for non-designers to generate images for social site feeds and blogs.
CIRCLE(S)
Clusters of connections on Google+ (G+).
CLICKBAIT
Marketing or advertising materials designed to create interest to provoke engagement. Headlines are typically sensationalized to attract clicks.
CLICK THROUGH RATE
Acronym: CTR
Common metric used to represent the number of times a visitor has clicked divided by the total number of impressions a piece of content receives.
COLLECTIVE INTELLIGENCE
Shared intelligence that presents through a collaboration of many individuals and appears as consensus.
COMMENT
A reaction or response to a post made on social media, a blog post, etc.
COMMUNITY MANAGER
Job position whereby the appointed individual is responsible for building, managing and maintaining an online community.
CONNECTIONS
Individuals you are connected to in LinkedIn, or business ‘connections’ you have made. Categorized by 1st degree, 2nd degree and 3rd degree connections.
CONTENT
Information, images, articles, photos, etc used to show and share on websites, social media, etc.
CONTENT MARKETING
The marketing process used to deliver value to your audience by providing useful or thought-provoking information.
CONVERSION RATE
Acronym: CR
Common metric used to track the percentage of people who completed and intended action. (Number of people who did what you asked them to do).
CROWD SOURCING
Soliciting ideas from a group of people to garner feedback.
CURATED CONTENT
Content that someone (company or individual) made, and you are sharing in your marketing.
D
DIGG
A social site that allows users to submit & vote on articles.
DIRECT MESSAGE
Private conversations that happen in Twitter. (Also referred to as DM’s)
E
EBOOK
An electronic version of a book.
ENDORSEMENT
Recognition of your skills, character, etc from another user on LinkedIn.
ENGAGEMENT
The main purpose of social media. This is the interaction between users (IE: Likes, comments & shares on Facebook).
ENGAGEMENT RATE
Metric used to define the amount of interaction a piece of content receives (likes, comments, shares).
EVENTBRITE
An online ticketing & event management service.
F
With 1.49 billion active users and growing, Facebook is the world’s leading social media platform.
FACEBOOK LIVE
The ability to use Facebook to share live video with followers and friends.
FANS
The term used to describe people who like your Facebook business page.
FILTER
A photographic effect that may be applied to to enhance / change an image.
FLICKR
A social network for picture sharing.
FORUMS
An online discussion site.
FOLLOWER
A person who subscribes to your account and receives notifications of your updates.
FRIENDS
The terms used by Facebook to represent your profile connections.
G
GOOGLEAMP
A social media marketing platform that provides businesses the ability to leverage its employee’s online presence to increase brand awareness.
GEOTAG
Directional coordinates that can be attached to online content so other users may know where you are / were.
GOOGLE CHROME
Free web browser by Google.
GOOGLE DOCUMENTS
A group of web based office applications that includes tools for word processing, presentations, spreadsheets and more. All documents are stored online where multiple users may view, edit, update and collaborate.
GOOGLE+ (G+)
A social network create by Google.
GRAPHICS INTERCHANGE FORMAT
Acronym: GIF
Small scale animations or film clips.
H
HANDLE
The term used to describe a username. (IE: Realtor Marketing Labs Facebook Handle is: @realtormarketinglab)
HEADER IMAGE
The photo displayed at the top of your profile on Twitter.
HANGOUT
A Google video service that allows you to video chat with other G+ (Google+) users.
HASHTAG (#)
Used on a variety of social networks, a hashtag is a way to annotate a social post or message. Social networks use hashtags to categorize information, making it easily searchable by users.
HOOTSUITE
A dashboard that allows you to manage all of your social media marketing channels in one place.
HYPERTEXT MARKUP LANGUAGE
Acronym: HTML
A programming language for web pages.
I
IMPRESSIONS
Also known as a view. An impression is the amount of times someone has had the ability to view your content. The number of impressions of a particular ad is determined by the number of times the particular page is loaded & located.
INBOUND MARKETING
A style of marketing that uses a permission based approach to get found by potential customers or clients.
INFLUENCER
A social media user who has established credibility with their audiences and can reach a relevant audience and create awareness.
A photo sharing application that allows users to take photos & share photos with other users.
K
KLOUT
A service that provides a measure of social influence. The higher the score, the more influence you are estimated to have in the world. (Klout scores are based out of 100).
L
LIKE
An action taken on Facebook to show approval.
LINK BUILDING
An aspect of search engine optimization where website owners link to other websites that share similar content. (Links are like votes – the more sites linking to your website content, the more powerful your page becomes). Blogging is the best way to build links.
A business-oriented social media platform.
LIVE STREAMING
The act of delivering content over the internet in real time.
LURKER
Someone who reads discussions, posts and updates on social networks but does not participate or engage.
M
MEME
Typically delivered as an image with a text overlay, Meme’s are widely shared online as a way to describe a thought, idea or joke.
MENTION
A Twitter term used to describe when a user includes someone else in the content that they share.
N
NATIVE ADVERTISING
A type of advertisement that is designed to look like a natural part of a conversation, rather than looking like an ad.
NEWS FEED
Typically, this is your social media accounts homepage. It is literally a feed full of news.
NOTIFICATION
An update or message that announces an update of social activity.
O
ORGANIC REACH
The number of people who saw your post without any advertising dollars spent.
P
PAID SOCIAL MEDIA
Choosing to pay to advertise on social media channels. Common paid ads include Facebook advertising, LinkedIn sponsored content, and YouTube sponsored video’s.
PAY PER CLICK
Acronym: PPC
An online advertising model whereby, advertisers pay when someone clicks on their ad. PPC ads are auction based, which allows advertisers to compete with one another for the same key words by setting a max bid for each click. Because of the competitive nature of PPC advertising, it can become expensive rather quickly.
PERISCOPE
A live streaming mobile app that is owned by Twitter.
PERMALINK
The address or URL of a post within a blog or website that is permanent.
A social media site where users upload, save and share ideas by ‘pinning’ them to ‘boards”. Boards are typically themes (home decorating ideas, recipes, etc), pins are the individual content pieces saved to each board.
PODCAST
A digital media file, (usually audio) that are broadcast over internet channels.
R
REAL TIME SEARCH
A method of indexing content being published to search engines with virtually no delay.
REAL TIME MARKETING
A method of marketing used to publish timely content when news breaks.
RECOMMENDATION
A term used on LinkedIn that describes a written note from another LinkedIn member that reinforces your skills, ability or expertise.
A social news site that contains specific, topic oriented communities of users who share similar interests & comment on stories.
RETARGETING
An online marketing technique that puts display ads in front of people who have visited their website or are part of their contact database.
RETWEET
When another Twitter user re-shares our Twitter post with their followers.
RSS FEED
The ability for content publishers to syndicate a feed, which allows users to subscribe to content.
S
SEARCH ENGINE OPTIMIZATION
Acronym: SEO
The process of improving the volume or quality of unpaid traffic to a website from search engines.
SELFIE
A self portrait photograph taken by someone from their own device.
SHARETHIS
A ShareThis code may be added to your site to allow visitors to easily share your web content to their chosen social media accounts.
SKYPE
A free program that allows users to chat with each other. Users may also upgrade to place phone calls from their accounts.
SNAPCHAT
A image messaging application where users can send and receive photo’s and videos in a time sensitive manner.
SNAP
A photo or video sent on Snapchat.
SOCIAL MENTION
A social networking search engine that allows users to search the internet for content.
SOCIAL MONITORING
The process of monitoring and responding to mentions related to an action that occurs in social media.7
SOCIAL PROOF
The number of followers you have or interactions your content receives. The concept is simple; the more people who follow you, like you, and interact with your content, the more qualified a thought leader you appear to be.
SOCIAL SELLING
When representatives leverage social communications to garner and engage prospects by providing helpful content, answering questions, commenting, etc.
STUMBLE UPON
A free web browser that acts as an intelligent browsing tool for locating and sharing websites.
T
TAG
A social media functionality where users can create link to the profile or person of their choice who is active on the same platform.
TRENDING
A topic that is widely popular on social media at any given moment.
TROLL
Describing someone who deliberately tries to offend or disrupt others on social media by delivering commentary aimed to arouse a reaction.
TUMBLR
A micro-blogging platform used to broadcast messages.
TROLL
Describing someone who deliberately tries to offend or disrupt others on social media by delivering commentary aimed to arouse a reaction.
A real time social network that allows users to share updates of 140 characters or less.
TWEET
The name given to updates posted on Twitter.
U
USER GENERATED CONTENT
Content of any kind that is generated by customers, clients, consumers, etc.
V
VINE
A social video sharing service where users create and engage with short form video clips.
VIRAL
A term used to describe a piece of content that achieves noteworthy awareness.
VISUAL FIRST
The concept where visual content dominates over text based content on social media.
VLOG
A blog that is in the form of a video.
W
WEBINAR
An online seminar or presentation where the host shares relevant and informative concepts to an audience seeking to learn more about a given topic.
A free download messenger application for smartphones that allows users to send messages, images, videos and audio.
Y
YAMMER
A business based social networking site in the vein of Facebook that is used for internal communications.
YOUTUBE
A video sharing website owned by Google where users may upload, share and view video clips.
