Who are Generation X?
Known as the ‘forgotten generation’, Generation X has more spending power than any other generation. Saving money is a high priority, and what are they saving for? Priorities include financial freedom, saving for their children’s education, buying a home, and building high value estate to leave to their heirs.
So, if your real estate marketing plan does not include targeting this key demographic, you may want to think again.
Insight into marketing to Generation X (ages 33-47)
Among them, 43.3 million use social media, 38.2 million are on Facebook, and 37.3 million have smartphones.
Fiercely independent, many of those in Generation X as kids were children of divorce who came home from school to empty houses. These experiences have built them into independent, family-oriented and resourceful adults.
Gen X has the highest spending power of all living generations, which is even more impressive when you consider its size: it makes up only 25 percent of the population but claims 31 percent of total income dollars.
Best Way to reach Generation X
Appeal to their sense of family and sentimentality. Selling lifestyles that promote a sense of lasting value, once in a lifetime opportunities, or real estate investments that may be handed down to their heirs.
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